What Parents Really Want in a School
For school owners, principals, and marketing teams who want to attract the right families and grow admissions. 60% of families vanish after a cold or robotic inquiry response. Parents don't decide based on who claims to be the best. They decide based on what feels right.
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What you'll get:
- What Parents Really Want in a School - Complete Guide
- Real insights from 300+ school marketing campaigns
- Actionable strategies to attract the right families
Why Virallens?
The education marketing experts you can trust
Education-Focused Expertise
Deep understanding of parent psychology and school marketing dynamics
Proven Track Record
300+ brands served with measurable results and growth
Complete Solution
From strategy to execution, we handle every aspect of your marketing
Trusted by Leading Educational Institutions
Including Bangalore International School, MIT Vishwashanti Gurukul, Ryan International, Kodaikanal International School & more
Success Stories
Real results from educational institutions that transformed their digital presence with Virallens
Indus International School
Multi-location International School
Objective
Increase lead & application base by 2x & decrease the cost per admission in 3 International school locations.
Challenge
Low enquiries due to the Covid-19 pandemic & school was forced to limit the
Solution
- • Identified persona-based segments to build a custom communication plan
- • Built a lead nurturing campaign to bring relevant traffic back to the landing page through videos
- • Responsive display ads to communicate the school's USPs and blended learning
Business Impact
MIT Vishwashanti Gurukul
International School with Boarding Facility
Objective
To position MIT Vishwashanti Gurukul as the most sought after International School in Pune with boarding facility.
Challenge
Marketing spends across multiple channels were not measured accurately against the actual return on investment (ROI), leading to inefficiencies.
Solution
- • Implemented lead-tracking parameters and created live dashboards for quick decision-making
- • Targeted lead gen campaigns for Open House events and City visits by the admission team
- • Used responsive display ads to retarget mid-funnel users
Business Impact
What We Offer
Social Media Marketing
- Right platform to engage with your audience
- Attract students & parents to your pages on Facebook, Instagram, Twitter, Youtube & LinkedIn
- Align your communication strategy through this cost effective channel
- Create a unique brand voice
Performance Marketing
- Accelerate walk-ins and enquiries from high intent users
- Target users when they are looking for competitor schools/Colleges
- Retarget users who have visited your website
- Reduce your cost per acquisition with highly targeted ads
Online Response Management
- People love brands which are proactive in responding to queries
- Manage your comments & messages on social media, Google my business etc
- Create a positive impact by driving positive reviews and comments
Emailer Campaigns
- Personalised emailers for parents and students
- Highlight your school/College achievements
- Get the best conversion through education industry good practices
Brand & Communications
- Build your school/college's unique identity
- Stand out in the cluttered market of education
- Create a unique online brand voice which grabs attention
- Strategic multi-channels unified communication designed specially for schools/colleges
Web Analytics
- Track and analyse the traffic generated on your website
- Plan custom campaigns to target users as per their web behaviour
- Generate powerful insights from data for higher conversions
Our Expertise in AI-Powered Video Production
We use AI to deliver end-to-end video content for schools and colleges — helping you scale high-quality storytelling without long production timelines or massive costs.
Here are a few examples, built entirely with AI.
Professional educational content created entirely with AI technology
Why Virallens is Your Best Choice
We understand the unique challenges of education marketing and have the proven expertise to help your institution stand out.
Education Sector Expertise
10+ years of specialized experience in education marketing with deep understanding of student and parent behavior.
Data-Driven Approach
Every campaign is backed by comprehensive analytics and reporting to ensure maximum ROI and continuous optimization.
25-Member Expert Team
Dedicated specialists in creative design, digital marketing, content creation, and campaign management.
Ready to Boost Your Admissions?
Consult with our education marketing experts for free and discover how we can help you achieve your goals.
Live Dashboards & Real-Time Tracking
Get complete visibility into your marketing performance with our custom dashboards and real-time analytics.
Real-Time Campaign Monitoring
Track your campaigns 24/7 with live performance data.
Custom Analytics Dashboard
Personalized dashboards showing metrics that matter to your school.
Automated Reporting
Weekly and monthly reports delivered automatically to your inbox.
Campaign Performance
Client Testimonials
Hear from education leaders who've seen real results with Virallens.
Ready to Transform Your School's Marketing?
Get in Touch
Ready to transform your school's marketing? Contact us today.